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 Malana Magic. A solitary village isolated from the world, Malana sits on a remote plateau nearly 10,000ft above sea level. Folklore has it that when Alexander the Great vanquished Porus, he left behind a crew of tired soldiers in the Indus valley who made their way up to this place and...

While we get our bearings right and brand positioning still underway, pop ups are just the way to go... My gracious friend Maggie Chu has opened the doors to the exquisite Library and Blue Salon Room of our fave salon: The Kee Club Hong Kong for Purearth to host a private viewing...

 Just look at that. Could we get a more glorious day and sunnier skies for a photoshoot? At home. Pokfulam. The super talented Sam Wong of samishome blog and co founder of aboynamedsue.co styling the first Purearth shoot. The props – cedarwood cones, copper doll house size spoons and cups, 18th century...

 This is how we roll... Colour Palettes: From Colours to Monochrome. Minimal. I must have been Scandinavian in some past life.  I'm inclined towards dark, stark tones but am told green and colour is the way to go given the nature of the brand: green, beauty, wellness, Ayurveda and the Himalayas! It's...

 Always mix business with pleasure. Travelling between Kullu where the womens self help group unit is located and Manali where I’m staying is a beautiful half an hour ride along the frothy milky Beas river and a pleasure ride, with open views of the broad valley and panoramic views of the...

 Dehydrated! These are solar powered dehydrators used to dry the left over cake from the apricot kernel oil which is cold pressed in the traditional "ghani" or "kohlu" a ginormous wooden and steel mortal pestle. The extract powder is hand pounded and goes into making the wonderful skin perfecting Purearth Face...

 Learning should never ever stop! A primer on Self - Help - Groups, Micro Credit Finance & Savings Groups.   I'm learning on many counts.  What are women self help groups (SHGs)?  How really does a micro enterprise function and what do micro finance initiatives  (MFI) mean? How do the community...

 A journey begins. I'm on a recce to the Himalayas - field studies from Himachal to Uttarakhand...    This quaint quiet little homestay is tucked away near Ranikhet Uttarakhand in the Central Himalayas. An eighteenth century colonial house converted into a homestay with like a real  fireplace: wooden logs, chimney et...

‘We are the storytelling animal’  ~ Salman Rushdie Welcome to Purearth and my blog on all the things that make my world go round! Purearth is a social venture that connects the dots that are meaningful to me. A platform to foster a culture of conscious consumption, aiming to impact positive...

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