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From our hands to yours, with LOVE from the Himalayas. We couldn’t have found a more perfect space for Purearth’s Hong Kong launch. Kapok, founded by an old friend Arnault Castel is the coolest design store in Hong Kong. Recently opened at PMQ in the heart of Soho, it is a...

 Rising talent! Global House & Techno Music Artist Ashwin Khosa creates this original soundtrack for Purearth. Listen to his tracks on beatport, soundcloud and itunes. Parvati Valley, the inspiration for this piece is located in the Himalayas, nestled at an elevation of 5500ft with stunning views of the majestic Dhauladhar range! Follow Ashwin  

"If there is Paradise on Earth, it is This, it is This, it is This" ~ the 13th century Persian poet and sufi mystic Amir Khusrow nailed it when he uttered those famous words on seeing Kashmir! "Agar Firdaus bar roo-e zameen ast: hameen ast-o hameen ast-o hameen ast" Kashmir is absurdly...

ubersexual (ˈuːbəˌsɛksjʊəl)-nA new genre of man who exhibits traditional masculine qualities yet is in touch with his feminine side, He is sensitive, caring and passionate about his principles and beliefs. In this issue we feature THE PERFECT SHAVE and give you the classic approach plus tips on getting under the skin...

 Malana Magic. A solitary village isolated from the world, Malana sits on a remote plateau nearly 10,000ft above sea level. Folklore has it that when Alexander the Great vanquished Porus, he left behind a crew of tired soldiers in the Indus valley who made their way up to this place and...

While we get our bearings right and brand positioning still underway, pop ups are just the way to go... My gracious friend Maggie Chu has opened the doors to the exquisite Library and Blue Salon Room of our fave salon: The Kee Club Hong Kong for Purearth to host a private viewing...

 Just look at that. Could we get a more glorious day and sunnier skies for a photoshoot? At home. Pokfulam. The super talented Sam Wong of samishome blog and co founder of aboynamedsue.co styling the first Purearth shoot. The props – cedarwood cones, copper doll house size spoons and cups, 18th century...

 This is how we roll... Colour Palettes: From Colours to Monochrome. Minimal. I must have been Scandinavian in some past life.  I'm inclined towards dark, stark tones but am told green and colour is the way to go given the nature of the brand: green, beauty, wellness, Ayurveda and the Himalayas! It's...

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