pure purpose
foundation

Equal, ethical
and ecological,
Purearth advocates conscious consumption,
channeling 10%
of its profits
into Pure Purpose
Foundation

PPF is our sister organization and a tax exempt section 12A/ 80G charitable foundation established in India. PPF is focused on social impact initiatives ranging from safe sanitation, period waste, tree plantation, education and environmental projects supporting biodynamic and organic farming methods, and reforestation. Purearth’s award-winning line addresses a growing consciousness for clean, ethical skincare and wellness.

OUR INITIATIVES

Through our commitment to working with marginalized women, resource poor communities and producer groups, we build alliances that bridge inequalities in gender and product pricing in urban markets. We partner with CBOs, women's micro-credit finance and self-help groups in the remote Himalayas and rural tribal areas to support income generation programs.

THE ECO-POT PROJECT (2017 - PRESENT)

The Eco-Pot Project to build eco toilets was launched as a means to provide safe sanitation for women and girls. Our first two projects were launched in the Himalayas and Maharashtra, India.

PPF has built 40 toilets around the Gagas river basin in Uttarakhand, Himalayas and around 30 to be built in tribal Adivasi schools in the Grameen areas of Khed, Maharashtra, India.

The cost of 1 eco-toilet is 30,000 INR/ 416.48 USD/ 373.74 Euro. Thank you.

PROJECT RED - ADDRESSING PERIOD WASTE

Period waste is not spoken about but its environmental impact is too huge.

Annually, nearly 12 billion pads are produced and disposed of in India alone. It can take up to 800 years to decompose some sanitary products.

Project Red aims to raise awareness around sustainable sanitary waste and its environmental impact. In 2017, we introduced this project and period cups to the village women in Ranikhet, Himalayas which was very well received.

Commencing during Diwali 2021, PPF will distribute 1000 menstrual cups to around 8 villages in Ranikhet, tackling the issue of period sanitation, sustainable practices while breaking taboos around menstruation at the same time.

COVID RELIEF FUND/ROZGAAR PROJECT (2020 - 2021)

We were shaken and deeply affected by the tsunami unleashed on us all by the recent Covid-19 wave. We initiated the COVID RELIEF FUND after firsthand witnessing the oxygen shortages, lack of beds and traumatic state of affairs in Pune.

We were committed to buying oxygen concentrators and plugging them in with beds in as many “bastis” and “mohallas” around Pune as we could. An oxygen concentrator costing around INR 79,000/ USD 1,060 can provide around 5 liters of oxygen a minute, sufficient in many cases to help save a life while an ambulance arrives or the family searches for a bed.

In 2021, we directed donations from the COVID RELIEF FUND locally on-ground towards the purchase and provision of oxygen concentrators to those in urgent need.

Last March / April 2020 during the migrant crisis, we initiated the ROZGAAR PROJECT which managed to distribute 16 tonnes of 14-day ration kits worth USD 19,200 to 4016 jobless laborers / 1004 families in Pune thanks to generous and kind donors who came forward to support. The PPF team met with many other daily wage workers amongst whom we distributed masks, ration supplies and other essentials.

AFFORESTATION DRIVE

An environmental conservation initiative to combat climate change in Uttarakhand, Himalayas. 14 species of forest and fruit trees have been planted in partnership with 8 villages. In association with Grassroots, women self help groups have planted Ayurvedic medicinal herbs which are then uptaken by Purearth as well as sold in local markets. This project supports livelihoods and income generation opportunities for the local, resource poor communities in this region.

Rain Water Harvesting, Reforestation, Tree Plantation.

Climate change and water scarcity is a reality and cause for concern for our planet and its people. PPF is engaged in rainwater harvesting, reforestation, afforestation and tree plantation initiatives in partnership with community-based organizations across India. Thank you.

General Fund.


The General Fund is used for general expenses and not allocated to a particular project, cause or need. We will use your contributions for various initiatives and to run administrative and running expenses of PPF.