OUR SUPER PARTNERS Equal.Ethical.Ecological is the defining ethos of Purearth. We equally value our source, our makers, and you. Our self-help groups have been trekking on foot deep into the wilderness in the Himachali valleys, foraging rosehip, or “kujja” as it is known locally by the pahadis.  Our superpartners handpick...

We all grumble about our hair, especially now, with stress, pollution, and a poor diet. Nobody is ever completely happy with their hair's health. A curly-haired girl will always worry about frizz, a straight-haired girl will always complain about volume, and someone will always whine about thinning, dandruff, and dryness. Phew!...

 PPF AFFORESTATION INITIATIVE - GAGAS RIVER BASIN, HIMALAYAS Purearth is delighted to announce the launch of its new initiative - the Afforestation Drive through Pure Purpose Foundation (PPF) – our sister tax-exempt charitable foundation.  In partnership with Grassroots, we aim to encourage conservation activities in 8 villages and its women self-help...

Kavita Khosa, Founder of Purearth teaches you how to read labels, understand ingredients and choose safe, green alternatives in skincare and personal products.

Discover DIY Ayurveda face mask recipes, facial gua sha massage techniques and haircare tips for radiant, healthy skin and lustrous long locks. An intimate hands on, interactive masterclass led by Kavita Khosa - Ayurveda practitioner and Founder, Purearth, and Lucia Lee - Head of Beauty, Lane Crawford.Experience first-hand tips and tricks...

Introducing Project Red - an initiative addressing period waste and a project close to our hearts. We seek to tackle the huge environmental impact of sanitary products. In this series, we chat with rural women both young and old, in the remote villages of Ranikhet, the Himalayas where we launched our...

A scalp and haircare DIY masterclass! Come learn as Founder - Kavita Khosa does a live demo with the lovely Jessica Wong, teaching you how to treat hair loss, premature greying, dandruff and treat dry, brittle and damaged hair at home with authentic Ayurvedic recipes, herbs, oils and masks.The first half...

In conversation with Founder, Boheco Life - Yash Kotak, Purearth Founder - Kavita Khosa deep dives into discussions on all things cannabis, CBD and hemp from both an Ayurveda and modern science perspective.In light of the recent WHO directive to the UN and the vote to reclassify cannabis out of the...

Kavita Khosa - Founder, Purearth - speaks about sustainable fashion and craft at the digital Green Carpet Fashion Awards 2020 at Milan Fashion Week. A fantastic initiative by Eco Age, Founder - Livia Firth, the iconic La Scala was transformed with AR, holograms and visual VFX by NorthHouse at the first...