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It was a night celebrating some of the biggest names in the beauty biz. With some of the country’s most prolific names in beauty and stunning celebs in attendance, the tenth edition of the ELLE Beauty Awards wrapped up on October 5, 2016 and Purearth's Mandarin Body Butter won editor's pick for...

Her humble Highness: Isn't it interesting to see how turmeric, the most humble of all spices in an Indian kitchen has become something of a buzzword in the beauty world lately☺ But if you thought this deep orange-hued spice belonged solely in your kitchen pantry, then think again! More and more,...

So anything long or scientific sounding on that jar that you and I can’t pronounce is just a clever way that formulators fog our brains, slipping carcinogens and toxic nasties into our personal care products by hiding behind undecipherable names. They’re bad for us and for our planet. Let’s do an...

So what do these beautiful individuals have in common?Health, Vitality and Rosehip Oil! (and of course great genes) The likes of the ever so suave David Gandy, Australian supermodel, Founder of Kora Organics and yummy mum Miranda Kerr, as well as the Princess of Cambridge herself, Kate Middleton all swear by...

Discover the power of nature with some of our fave hero ingredients! Potent, pure and perfecting. These 3 magical ingredients are seriously worth bringing into your life. We're letting you in on some amazing DIY Ayurvedic remedies and recipes using Tulsi, Coconut oil and Pink Himalayan Salt. No fuss, no expense....

  Boy have we got something in store for you! In collaboration with the dapper brand Milk Shirts and Tang! Tang! Tang! Tang!, the debonair Sir David Tang’s hip lifestyle store in Wanchai Hong Kong, we showcased our fabulously curated Purearth collection at one of our most exciting pop ups yet!...



 Shot in the pristine Himalayas and capturing the true essence of wild beauty, we present PŪREARTH - The Film. Born from a desire to reconnect with the earth, here is a creative take on our ethos to elucidate the power of purity and fair trade. Credits: Shot on location in Kashmir...

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