Because nearly 60% of what we apply onto our body is absorbed into our bloodstream, Purearth promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency.
ORIGINS. Wild-harvested or cultivated ecologically, a majority of our precious ingredients come from remote high-altitude Himalayan valleys and villages. We’re in reverent pursuit of the heroes: ingredients that actively go to work for your skin to provide nutrient-rich benefits. The likes of seabuckthorn berry and rosehip seed are supercritically extracted and star in many of our epicurean concoctions. Uncompromising excellence is at the heart of this pursuit, rendering no wonder nut, seed or berry beyond our reach.
Gentle on the earth and its creatures, petrochemicals, parabens, phthalates, palm, formaldehyde, silicones, sulphates, carbomers DEA, TEA and GMOs are conspicuously absent from our glossary of ingredients. Pre-mix bases, fillers, toxic chemicals, synthetic colours, fragrances and additives are not part of our approach.
We support organic, biodynamic farming: respecting seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms.
CURATION. Hand harvested from Himalayan glacier-fed terrains and mineral-rich uncontaminated forest soil, the artisanal element is intentional and powerful. Ingredients are pounded in “okhlis” and flowers are steam distilled in a wood fired factory free workshop. The traditional Indian “ghani” cold press technique is instrumental in extracting our incredible oils. We employ the clean and green method of CO2 supercritical extraction so the planet and our people are not exposed to noxious gases or harsh solvents.
FORMULATIONS. Nestled in the picturesque Kangra valley, our Ayurvedic workshop is where we carefully compose our recipes in consultations with Ayurvedic doctors. All formulations are created by Kavita Khosa, honouring ancient wellness principles and indigenous knowledge. She is a firm believer in time-hounoured remedies. For instance, Himalayan women have used apricot oil for centuries - apparent in the strength of their hair and suppleness of skin. Our Bitter Apricot Body & Hair Oil is testament to a ritual so pure and wholesome you can drink it.
Hand harvested from Himalayan glacier-fed terrains and mineral-rich uncontaminated forest soil, the artisanal element is intentional and powerful.
Our infinite pleasure is to catch mystical, prismatic hues of our apothecary bottles glinting in the afternoon sun.
BOTTLING, CARE & CRAFT. We believe in micro-batches, hand blended and filled at our studio so that a little bit of love spills into every apothecary jar. Only the finest packaging will do: our French Violetglass is refined to block a complete spectrum of light, letting in only the violet rays that protect and preserve the bio-active energy of our premium ingredients.
A serene farm in New Delhi houses our studio, pharmacy and lab. Surrounded by a micro herb garden where we plant heirloom seeds, recycle and compost, it’s not unusual for a whiff of cinnamon or neroli to greet visitors.