I have to say I am unable to contain my excitement at the research that’s coming in about Amaranth and to discover or rather re-discover the phenomenal profile of this plant oil. Amárantos, meaning an unfading flower and called Maarisha in Ayurve...
Read moreWhat began at the soaring altitudes of the Himalayas now spreads its reach over and across to the pristine city of London. Purearth x The Maiyet CollectiveA pop-up collaborative with The Maiyet Collective, London saw Purearth gear u...
Read moreBuilding safe sanitation for resource poor communities, especially young girls and women is an initiative that has been close to my heart for decades. After building eco toilets in the Gagas river basin in the Himalayan foothills, our team visite...
Read more“She who has a 100 husbands” Can you guess who/what I’m referring to? “Shatavari” (शतावरी) also known as Narayani (नारायनी), a species of asparagus from India. 🌿Shatavari is a medicinal ayurvedic herb native to India and has immense benefits for ...
Read moreWhat is Agnihotra? As the name suggests, it is a fire purification practice. A calming and healing fire purification ritual dating back to the Vedic age and practiced twice daily for its beneficial effects on our body, mind and the environment su...
Read moreWhat if you could make your very own, 100% preservative free, Ayurvedic face cream with just two ingredients? Glorious as much as it is a laborious, painstaking labour of love, this is a superbly penetrating face cream with a light as air, luxur...
Read moreThe overuse of computer screens, detailed work, long hours on the phone, insomnia and stress leads to dryness, strain, burning hot sensation in our eyes and maybe diminished vision. Ancient Ayurvedic treatises have prescribed classic recipes to s...
Read moreAs an initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep across India and Hong Kong, free of cost and repurpose them in non commercial ways.
Read moreA whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you to the entire ELLE team especially Ms. Malini Baner...
Read moreLearn how to prep and prime your skin and get that dewy, soft focus, sunkissed glow alongside Divya Dugard.
Read moreIt was a joy to chat over skype with little Mehendi, a 13 year old school girl from Jaipur and share thoughts on money management and saving up for an education.
Read moreALL HAIL HEMP! The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce Hemp in our skincare formulations! Here is a lineup...
Read moreWe offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.
