Shot in the pristine Himalayas and capturing the true essence of wild beauty, we present PŪREARTH - The Film. Born from a desire to reconnect with the earth, here is a creative take on our ethos to elucidate the power of purity and fair trade. Credits: Shot on location in Kashmir and Ladakh by Grant Davis and Kassia Karr, Dear Consultancy. Creative direction - Kavita Khosa. Soundtrack - Tale Of Us - Concor (Ashwin Khosa Remix).