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pure purpose foundation

Pure Purpose Foundation

Our award-winning range addresses a growing consciousness towards clean, organic skincare, and is steadily amassing a cult following. Equal, ethical and ecological, Purearth advocates conscious consumption by channeling a part of its proceeds into our Purepurpose Program and social impact initiatives. The Pure Purpose Foundation is our not-for-profit sister company, established as a tax exempt charity in India. Focused on the sustainability of the planet and its people, our strategic partnerships allow corporates, institutions and stakeholders to implement programs with clear, measurable impact indicators.



Our Initiatives

Our environmental initiatives support biodynamic and organic farming methods, carbon offsets and reforestation. Through our commitment to working with marginalized women and producer groups, we build alliances that bridge inequalities in gender and pricing in urban markets. We also engage with NGOs, CBOs, women micro-credit and self-help groups in the remote Himalayas in the areas of women’s health and sanitation.

The Eco-Pot Project.

The Eco-Pot Project to build eco toilets was launched as a means to provide safe sanitation for women and girls. Our first two projects were launched in the Himalayas and Maharashtra, India.

PPF has built 40 toilets around the Gagas river basin in Uttarakhand, Himalayas and around 30 to be built in tribal Adivasi schools in the Grameen areas of Khed, Maharashtra, India.

The cost of 1 eco-toilet is 30,000 INR/ 416.48 USD/ 373.74 Euro. Thank you.



Purearth and Corporate Social Responsibilty

Rain Water Harvesting, Reforestation, Tree Plantation.

Climate change and water scarcity is a reality and cause for concern for our planet and its people. PPF is engaged in rainwater harvesting, reforestation, afforestation and tree plantation initiatives in partnership with community-based organizations across India. Thank you.





General Fund.

The General Fund is used for general expenses and not allocated to a particular project, cause or need. We will use your contributions for various initiatives and to run administrative and running expenses of PPF. Thank you.


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