Back to Top


From our hands to yours, with LOVE from the Himalayas. We couldn’t have found a more perfect space for Purearth’s Hong Kong launch. Kapok, founded by an old friend Arnault Castel is the coolest design store in Hong Kong. Recently opened at PMQ in the heart of Soho, it is a...

While we get our bearings right and brand positioning still underway, pop ups are just the way to go... My gracious friend Maggie Chu has opened the doors to the exquisite Library and Blue Salon Room of our fave salon: The Kee Club Hong Kong for Purearth to host a private viewing...

 This is how we roll... Colour Palettes: From Colours to Monochrome. Minimal. I must have been Scandinavian in some past life.  I'm inclined towards dark, stark tones but am told green and colour is the way to go given the nature of the brand: green, beauty, wellness, Ayurveda and the Himalayas! It's...

‘We are the storytelling animal’  ~ Salman Rushdie Welcome to Purearth and my blog on all the things that make my world go round! Purearth is a social venture that connects the dots that are meaningful to me. A platform to foster a culture of conscious consumption, aiming to impact positive...

Follow Us on Snapchat - Purearth