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What began at the soaring altitudes of the Himalayas now spreads its reach over and across to the pristine city of London. Purearth x The Maiyet CollectiveA pop-up collaborative with The Maiyet Collective, London saw Purearth gear up to present the finest of its creations alongside a global selection of conscious...

A whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you to the entire ELLE team especially Ms. Malini Banerji, Ms. Supriya Dravid, Ms. mamta Mody...

  This is such a milestone moment for Purearth! We were invited by Elle India to be a part of their Oprah Winfrey cover shoot in December 2018.  Purearth was the only beauty brand included in the curated gifts presented to Oprah, representing the best of India. It is with immense pride and...

“These are time tested, botanical elixirs, so if you’re tuned in to your body, you will naturally tune in to purity whether on your skin or in your body. Each carefully extracted ingredient or oil holds a story as they can be generations old even timeless like Yoga or Ayurveda. The...

We want to show you some LOVE ❤️ So we are gifting a complimentary full size 50gm of our rose & seabuck face cream. An absolute must have cult fave! A luscious sumptuous treat for your face to begin and end the day on a gentle, indulgent note. Himalayan rosa damascena, sweetest-scented and...

February is the month of LOVE so we timed the first of a series of mini clips for release entitled PASSION X PLAY featuring people we adore for the passion and play they bring into their work! Meet five tastemakers who have made their mark on the art and fashion landscape of...

The uber cool Zen Garden at Caelum Greene, Hong Kong’s newest athleisure/wellness space was the perfect setting for my Masque Masterclass. Sharing skincare rituals with green beauties in intimate small workshops over the weekend was pure joy! If you missed out and are feeling experimental, go on, indulge your skin with...

It was a night celebrating some of the biggest names in the beauty biz. With some of the country’s most prolific names in beauty and stunning celebs in attendance, the tenth edition of the ELLE Beauty Awards wrapped up on October 5, 2016 and Purearth's Mandarin Body Butter won editor's pick for...

  Boy have we got something in store for you! In collaboration with the dapper brand Milk Shirts and Tang! Tang! Tang! Tang!, the debonair Sir David Tang’s hip lifestyle store in Wanchai Hong Kong, we showcased our fabulously curated Purearth collection at one of our most exciting pop ups yet!...

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