It was a night celebrating some of the biggest names in the beauty biz. With some of the country’s most prolific names in beauty and stunning celebs in attendance, the tenth edition of the ELLE Beauty Awards wrapped up on October 5, 2016 and Pu...
Read moreHer humble Highness: Isn't it interesting to see how turmeric, the most humble of all spices in an Indian kitchen has become something of a buzzword in the beauty world lately☺ But if you thought this deep orange-hued spice belonged solely in you...
Read moreSo anything long or scientific sounding on that jar that you and I can’t pronounce is just a clever way that formulators fog our brains, slipping carcinogens and toxic nasties into our personal care products by hiding behind undecipherable names....
Read moreSo what do these beautiful individuals have in common?Health, Vitality and Rosehip Oil! (and of course great genes) The likes of the ever so suave David Gandy, Australian supermodel, Founder of Kora Organics and yummy mum Miranda Kerr, as well ...
Read moreDiscover the power of nature with some of our fave hero ingredients! Potent, pure and perfecting. These 3 magical ingredients are seriously worth bringing into your life. We're letting you in on some amazing DIY Ayurvedic remedies and recipes...
Read moreBoy have we got something in store for you! In collaboration with the dapper brand Milk Shirts and Tang! Tang! Tang! Tang!, the debonair Sir David Tang’s hip lifestyle store in Wanchai Hong Kong, we showcased our fabulously curated Purearth col...
Read moreCredits: Shot on location in Kashmir and Ladakh by Grant Davis and Kassia Karr, Dear Consultancy. Creative direction - Kavita Khosa. Soundtrack - Ashwin Khosa - Parvati Valley (Original Mix).
Read moreShot in the pristine Himalayas and capturing the true essence of wild beauty, we present PŪREARTH - The Film. Born from a desire to reconnect with the earth, here is a creative take on our ethos to elucidate the power of purity and fair trade. C...
Read moreFrom our hands to yours, with LOVE from the Himalayas. We couldn’t have found a more perfect space for Purearth’s Hong Kong launch. Kapok, founded by an old friend Arnault Castel is the coolest design store in Hong Kong. Recently opened at PMQ ...
Read moreRising talent! Global House & Techno Music Artist Ashwin Khosa creates this original soundtrack for Purearth. Listen to his tracks on beatport, soundcloud and itunes. Parvati Valley, the inspiration for this piece is located in the Himalayas,...
Read moreWe offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.
